Parker PR

I've been tracking some stories of late, collecting ideas of what people refer to as "PR Nightmares" or "PR Disasters". I do find it odd how people bandy these terms around in the supposition that the earth will fall apart if such idiocies are allowed to destroy corporate reputations.

However, I do think that Bodycare in Wigan have totally missed the point and the public opinion on this one news.bbc.co.uk/1/hi/england/manchester/8342958.stm

To ban the wearing of Royal British Legion Poppies at this particular time is simply madness. To then refuse to answer press questions and finally say it is all down to policy beggars belief and shows a complete lack of PR skills by the company.

Policies are usually there for a good reason, but the value of a policy is that it should have a principle and the ability to be flexible when unusual situations arrive. Bodycare have jumped feet first into a full blown PR crisis reputation management situation that, for once, is worthy of being called a PR Disaster.

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